Lilia Gouarian

Realtor® | Sales Consultant

When did you get your start in the business?  Why? How? 

I started real estate 14 years ago. But, my background is in music. I was a college professor in Moscow, USSR, teaching different musical disciplines, piano, chorus, harmony, solfeggio, and movement. After coming to the US, I continued to work as a music teacher in the public school system and loved it, but I lost my voice and had to take a sabbatical. That year was a turning point in my career when I realized that real estate was [...]

When did you get your start in the business?  Why? How? 

I started real estate 14 years ago. But, my background is in music. I was a college professor in Moscow, USSR, teaching different musical disciplines, piano, chorus, harmony, solfeggio, and movement. After coming to the US, I continued to work as a music teacher in the public school system and loved it, but I lost my voice and had to take a sabbatical. That year was a turning point in my career when I realized that real estate was a very interesting profession and that I wanted to learn more. That's how it all began.


What do you like about the business? What don't you like?

I love real estate! It's a very dynamic business, based in deep knowledge and expertise. A home is one of the most expensive purchases in a person’s life and one of the most valuable and expensive things to sell. I love being an expert who can guide people through the process to make the right decisions at this incredibly important time. I also love working with people. Patience and understanding are what people are looking for, and I have both in spades.

Describe the funniest or most entertaining transaction you've had. 

I was working with a beautiful couple who had just gotten married, but they hadn’t yet really aligned on their priorities in a home. They tended to fixate on little things – like, “the neighbors are too old” or “the walls aren’t the right color.” One day, I took the wife aside and told her that your choice of home isn’t as important as your choice of partner. You don’t have to be deeply in love with a house, you just need to like it or see its potential. She can always sell the property in the future and make her money back (if prepared properly for sale.) She looked at me and I knew in that moment that a little bit of help prioritizing would be a huge help to see properties from a different perspective. The second home after that conversation was the home they liked. So, knowing your priorities can get you to the right place!


What are the greatest challenges you see in today's market? How do you overcome them? 

Pricing is the big issue at this moment. Prices are sliding down but in the seller's minds they’re still high, so homes don't sell as fast, and buyers are waiting for more opportunities. How to overcome to this problem? Financing through the right lender, searching daily for available homes, and being quick on your feet as a buyer. 

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